He called this service ‘Zomato Instant’ and attached a blog link answering the FAQs. Well, you need not read through all their jargon now that you’re reading this.
Let’s address the two most common questions that have arisen since this announcement.
How will they prepare food and deliver it WITHIN ten minutes?
Groceries are one thing; they are mostly ready to go, you just need someone to pick and drop. The items are static in their existence and don’t pose a lot of logistical challenges. Fresh food, on the other hand, is a much more complex task to handle.
Zomato plans on operating with dark kitchens, a concept tested by Blinkit and Zepto in the form of dark stores(that are basically mini-godowns that are present at multiple points in their operational territory). Zomato will use data to find out the most popular food items in a certain area and that collection(20-30 items) will be made available for their Instant service.
Will the delivery partners be pressurised?
With the advent of quick deliveries came a wave of backlash from the netizens pointing out that the items have to be delivered by partners who will invariably be pressurised by the company to deliver in time. This seems to disregard the fact that there are countless variables while delivering a food item. People have pointed out how the partners might need to rush to reach the destination on time, leading to multiple risks on the roads.
Deepinder clarified on Twitter that ‘Delivery Partner Safety’ was one of the things they would do ‘no compromises’ on. It states right away that there will be no pressure on delivery partners to deliver food faster in order for Zomato Instant to succeed. On the road, no management would take place, and delivery partners would be unaware of the specified delivery time. Instead, “a dense finishing counters’ network,” algorithms, and in-station robotics, among other things, would be required to meet the speedy delivery guarantee.
Zomato has all your answers when it comes to customer, restaurant, and delivery partner concerns. What will happen is something we will know when the pilot kicks off in April in Gurgaon; as of now, let’s ponder upon if our favourite dish would be added to the menu.
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